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Research papers

Identifying sales potential and reasons for non-achievement

The rate of retail competition is going to increase more rapidly. The ease with which sales and share gains can be made will decrease rapidly. So the need is urgent to analyse potential more carefully, and to meet it. This requires a much deeper...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Jef Harris
Company: Harris Interactive (Europe)
June 4, 1986
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Citation

Harris, J. (1986a, June 04). Identifying sales potential and reasons for non-achievement. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/identifying-sales-potential-and-reasons-for-non-achievement